We’ve appointed Nick Hyde as our chief marketing officer! 

Nick will be in charge of all inbound and outbound marketing for the business, as well as producing content for our website and various social media platforms. 

As an ex-journalist, Nick has a wealth of experience with copy and a keen eye for detail when it comes to engaging with potential guests looking at staying at one of our amazing apartments.  

Charles Alexander is expanding its operations and has invested in a number of full time roles, starting with marketing and design positions. 

Charles Alexander Property has dozens of short stay apartments across St Annes, focused on the business and leisure market.

The business has already begun a number of local and national marketing campaigns, focusing on bringing more tourists to the Fylde. 

Nick said: “I am delighted to join Charles Alexander at such an exciting time for the business. We are looking to expand into more areas of the Fylde and I look forward to promoting not only our apartments but also the many amazing places to experience in the local area. 

“With lockdown measures now starting to ease, I want help bring visitors back to St Annes and the local area. We now have a marketing team in place and will be launching many campaigns and working with local businesses and bring more money into the local economy.”

Joanne Kirton, director of Charles Alexander, said: “As a local resident, Nick knows St Annes and the Fylde well, understands the landscape and can bring his experience to Charles Alexander as we continue to expand in the property industry.

“Nick’s appointment is just the start; we want to bring in a number of new roles over the coming months as we aim to bring new tourism to the Fylde. We believe more people should be discovering this fantastic coastline and experience the very best it has to offer.”